Market-Based Growth & Profitability Strategy

How We Help

A solid foundation in strategic marketing planning ensures a company remains relevant with its customers — and that the organization is deploying its resources in an effective and efficient manner.

The fate of many community banks hinges on elevating the role of marketing from promotions-focused tactics to customer-focused transformational initiatives that are strategic, cross-functional, and bottom-line oriented. 

 

What We Do

We help our clients put all the puzzle pieces together.

Understanding customer behaviors and desires, analyzing competitors, segmenting markets, and exploiting competitive advantages to penetrate markets are primarily strategic marketing activities. Whether the challenge is to build an integrated marketing strategy, solve a nagging issue or capitalize on an emerging customer or market opportunity, Align is uniquely qualified to help you.

Research, Analytics & Insight

Analysis and selection of target markets where sustained competitive advantages are possible.

Don't Know Where To Start?

We can help.

Find out more!

Strategic Marketing

Development of strategic marketing plans and integration of “Big M” practices.

Don't Know Where To Start?

We can help.

Find out more!

Marketing & Communications

Review all aspects of your marketing and communications function and identify current strengths and opportunities for improvement.

Don't Know Where To Start?

We can help.

Find out more!

Product Development

Alignment of product and service offerings with the benefits desired by customers and prospects in targeted segments.

Don't Know Where To Start?

We can help.

Find out more!

Delivery System Optimization

Development of delivery system strategies that integrate and optimize “face-to-face” and “faceless” channels.

Don't Know Where To Start?

We can help.

Find out more!

Operations & Technology

Our support can range from a comprehensive review of your infrastructure, plans and processes to a highly focused review of selected areas that you see as trouble spots.

Don't Know Where To Start?

We can help.

Find out more!

Market segmentation is at the heart of everything we do.

The large financial institutions and disruptors are highly skilled in segmenting their markets to accelerate profitable growth and achieve competitive advantage.

The good news is that institutions with far fewer marketing resources can go “head-to-head” with the big players – and win!- by having effective segmentation strategies of their own.

Identifying groups with similar needs and behaviors is the key to managed growth and profitability.  It enables your institution to identify the most attractive groups, position product & delivery offerings that most appeal to these groups, and, in turn, increase the return on investments in all areas of your organization.

 

Align can help you …

  • Develop a comprehensive market segmentation framework to guide overall strategic marketing planning and execution,
  • Generate market data and map the segmentation profile of your market footprint, customer base and market potential,
  • Examine your current customer base and uncover the “core segment groups” that are self-selecting your institution,
  • Provide guidance on techniques to prioritize your segments and improve your performance in all of your segments,
  • Deliver “as-needed” support in the application of your market segmentation framework and strategy.