We stick with you to help you oversee execution, adjusting our plan to ensure you’re successful.

Align’s work is guided by a set of market-driven, customer-centric principles that build strong brands and even stronger businesses.

Internal capabilities must align with strategy.


“Whatever opportunities and risks come your way, our promise to you is that we will be there to help.  You can count on us to do more than walk beside you.  We’ll help you build winning strategies and we’ll support you — and we’ll do it from behind the scenes.  We will continue to align our strategies behind yours and we’ll help you make sure your strategies are aligned with the ever-changing demands of your market.”

— Chuck Bruney, Founder & CEO  

Because all of our consultants bring strong business and financial acumen and have hands-on experience actually running companies, our work is backed up by trustworthy research and analysis, believable financial projections and an understanding of how to align your entire organization.

Our clients tell us the following sets us apart from other firms.

Align …

“…is completely objective in tactical recommendations, as the firm holds no vested interest in downstream implementation of services such as training or IT solutions.”

“…team members bring a broad diverse set of skills to the table, including strategic marketing planning, organizational alignment, channel management, operational & IT.”

“…is uniquely experienced. The firm’s professionals have successfully launched, positioned & repositioned dozens of industries, across B2B & B2C markets, company sizes & international markets.”

In addition to our team of consultants, we have long-standing working relationships with a wide range of solution providers. The Align Partner Network provides a “resource pool” of experienced organizations offering different products & services that can assist Align clients in translating strategic business plans into action at every stage of our strategic continuum — understanding, focus and execution.



Gaining a deep understanding of your markets, customers and the opportunities they present helps you discover where you should focus your resources to greatest advantage.


Targeting market-based strategies and action plans to these discovered areas of focus helps you make the most effective use of your resources and maximize your market and financial opportunity.


Establishing the priority of execution that is communicated and understood throughout your organization helps you ensure timely and effective action to accelerate growth and profitability.


Balancing customer and financial outcomes helps you ensure that you don’t sacrifice long-term competitive advantage for fleeting short-term gain.