When you know you need experienced marketing leadership to accelerate growth and profitability, but you're not quite ready to hire a full time CMO.
What Do You Want To Accomplish?
We always start by listening. It's critically important that we understand your vision for the business, your strategy, your priorities and and the customer and financial outcomes you're seeking.
What We Do
We handle the gamut of marketing activities that otherwise would be handled by an in-house Big 'M'arketing CMO or Marketing Director.
Have you ever talked with people and known right away that they just “get it” and your ideas immediately begin to feed off of each other?
In our business, we're only as good as the relationships we build.
At Align, we have created a very talented team of smart and experienced people who understand the value of listening and building strong person-to-person relationships.
Our clients tell us that’s what it feels like when they talk to our folks. Clients don’t hire consulting firms. They hire the people who comprise the firm. That’s why we ensure that our teams are staffed with people you’ll find it a pleasure to work with; people who have experience both as action-oriented practitioners and as well-versed consultants.
We know how to get results. We've done it many times before.
Our professionals have on average 25 years of financial services experience and broad, deep and current experience across the entire spectrum of Big 'M'arketing.
Who needs a fractional CMO?
Every company needs effective marketing to accelerate growth and profitability. Andy every organization can gain from well-conceived marketing initiatives overseen by experienced marketing professionals.
The problem is financial services-savvy marketing leadership is expensive, and many start-ups and SMEs cannot afford the full-time talent they want and need.
A Fractional CMO is good alternative to hiring a full-time CMO. You are a good candidate for a Fractional CMO if:
- You want to get your go-to-market activities underway — and take your time recruiting the right person for the right in-house job.
- You have in place a legacy marketing team that needs a bit of Big ‘M’arketing level guidance, skills-transference, and / or additional resources.
- You would like an independent, third-party perspective on your marketing strategy, objectives, priorities and tactics.
How does Align’s Fractional CMO service help?
Our solution is a expedient way to get C-level marketing expertise and resources injected into your company — without you having to incur the costs of a full-time executive addition to your staff.
What’s more, you get access to our entire cadre of experienced financial services professionals who bring a market-based / customer-centric perspective to your team, help you formulate strategy, then work collaboratively with you to implement your growth vision. In other words, we provide the benefits of “executives-as-a-service.”
We apply a highly-collaborative marketing planning and execution process that aligns your organization, drives successful cross-functional teamwork and effective communication and accountability.
Why us? Why us now?
The Fractional CMO service here at Align provides you a fast route to profitable growth. It’s a great way to quickly bump up your leadership team’s bandwidth to: assess opportunities and threats, set strategies, align your organization, and execute your growth initiatives.